The problem: TESCO needed an interactive web app created to enable their customer base to easily select and then assemble their Christmas dinner using the application. I was the sole UX/UI Designer on this project. Let me take you through my journey in creating this concept piece for TESCO.
TESCO has a wide and heavily varied customer base. Therefore at the start of this project I needed to clearly define who I was designing for in order to tailor the experience to their needs. Above is our first persona: An experienced cook with the desire for a food selection product that didn't feel like a chore. I took note of this and when designing the product continuously looked for ways to delight users,
The secound persona I created was Matthew. The aim of this persona was to enable me to begin imagining how to best move forward with design for a user with minimal/limited cooking knowledge/experience. Factoring in users like Matthew I decided that there needed to be additional screens including product information to help guide users like Matthew through the product.
Once I was confident I understood my user I was able to create these wireframes outlining the structure and user experience of the mobile application. After these were created they were shown to the TESCO stakeholders for immediate feedback. I never move onto implementing UI Designs both first ensuring that the user experience is sound.
The completed designs, additionally to further test the apps functionality I created a user tested prototype that is publicly available
here: https://projects.invisionapp.com/share/DQOA3TJEGBT#/screens/322281225_iPhone_8 (Please note it has limited functionality as this project is scheduled to go LIVE in December)